Blackpool Transport Supports Purple Tuesday – The UK’s First Accessible Shopping Day
161 days ago
Purple Tuesday, taking place on Tuesday 13th November 2018 is the UK’s first accessible shopping day.
Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.
However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long-term.
Blackpool Transport are supporting Purple Tuesday on 13th November by offering all customers a £1 single fare on journeys to or from Blackpool Town Centre between 9am - 5pm on any bus or tram. Just quote ‘Purple Pound’ as you board!
Retailers such as M&S, Argos, Sainsburys and Asda amongst others have all committed to supporting Purple Tuesday on 13th November.