In 2015, Blackpool Transport Services embarked on one of the most ambitious journeys in their history. The ambition was to introduce a bus service that was revolutionary and offered you, our customers, the ultimate in bus travel.
Introducing one of the most luxurious bus experiences in the industry – Palladium.
We wanted a premium look and feel for this brand to show how we’re developing Blackpool Transport buses. The name Palladium comes from the precious metal and is chrome/silver in colour. It's also used in catalytic converters.
The Palladium brand not only features a sleek exterior, it hosts a variety of added benefits including seats that are trimmed with E-leather and a wood effect flooring. Free WiFi and mobile charging points for customers are also included along with next stop announcements.
In 2015 Blackpool Transport launched 10 Mercedes Citaro buses in the Palladium branding. These represented an investment of £1.7m and are now on Service 5 in Blackpool that runs from Victoria Hospital via the town centre to Halfway House, every 10 minutes Monday to Saturday daytime.
July 2016 saw a further investment of £2.2m as Blackpool Transport introduced 10 Enviro 400 double deck buses. They carry the sleek Palladium branding along with all the additional benefits of that branded service.
The buses operate on Service 9/9a. Service 9 runs from Cleveleys bus station via Layton & Bispham to the town centre. The 9a operates from Cleveleys bus station via Blackpool Victoria Hospital to the town centre, providing a combined frequency every 10 minutes Monday to Saturday daytime.
And there’s more
As well as new buses in 2016 Blackpool Transport is in the process of refurbishing a number of slightly older buses into the Palladium brand. Some of these can already be seen operating on Service 7.
For Blackpool Transport and our customers, this journey isn’t over for Palladium, it’s only just beginning.
This initial investment demonstrates our commitment to growing and investing in our business. Our vision is to continue to invest in the renewal of our bus fleet in Blackpool over the next 5 years.